Less Fashion. More donuts.

Less Fashion. More donuts.

The apparel industry remains the second largest industrial polluter, second only to oil.
An average consumer throws away 32 kilograms of clothing each year. Globally we produce 13 million tons of textile waste every year 95% of which could be reused or recycled.

Fast fashion garments, which we wear less than 5 times and keep for 35 days, produce over 400% more carbon emissions per item per year than garments worn 50 times and kept for a full year. (Forbes)
Buy smart.

Dir. | Katka Michalak
DP | Piotr Michalak
Edit | Kuba Tomaszewicz
Grading | Piotr Nowicki
Vfx | Anthony Lestremau

Talent | Marta Kokowska